English
New goods
Description
Marketing research one of the most important activities of the centre. When conducting market research, we adhere to the international code ESOMAR.
At the present time, we note a significant need for enterprises in Kaluga region in conducting marketing research such as:
- the study of demand and consumer preferences
- study of the competitive environment
- study of quotations of the markets
- market research for innovative products
- development of marketing part of the business plan.
Thanks to the results of market research, our customers can significantly reduce the risks when entering the market. Their development strategy they are building considering customer preferences, competitors ' actions, taking into account other market factors.
Marketing research methods
Our ongoing research based on careful observation of the methods of data collection and professional analysis of the data, it is a professional approach and is a source of confidence of our customers.
For marketing market research our center used such research methods as:
Desktop study.
Interviews according to a specially developed questionnaire with the representatives of enterprises and organizations of the region.
Conduct personal and telephone structured interviews with representatives of enterprises of the region
Conducting personal and telephone interviews with different categories of the population.
Marketing innovation
Kaluga oblast is a region focused on strengthening its innovative potential and optimise its implementation. In the Kaluga region actively carried out research and development, developing innovative new production. In modern conditions the tasks of market research and innovative product, learning about its prospects and the market promotion are very important in the context of economic development of the region.
OOO TSMIS (formerly OOO "Kaluga marketing centre") included in the infrastructure of support of innovative business in Kaluga region since 2007.
